We created a fake business that turns the homeless into diamonds. People freaked out, but we got them thinking about the homeless.

WWW.BOESTONES.COM

*The live version of this page looks different, the National Coalition for the Homeless did not take kindly to our project and sent us a cease & desist.

We made the front page of r/wtf on Reddit.

And some reactions from Twitter.

In case you ever wanted to turn your favorite dead homeless person's ashes into diamonds, well, now you can. *gulp* http://t.co/uNdAsrPwwy
— Quaranteenage Mutant Ninja Turtle #5 (@thomdunn) December 4, 2014

And then the world.

FRANCE, GERMAN, ISRAEL NEWS COVERAGE.

All in the first three days.

Made with: Zack Johnson