BMW - iJack

In a guerrilla effort to launch BMW's electric range, we took our EVs and photobombed all of Dubai’s 300 EV charging stations in broad daylight. So each time anyone looked for charging stations near them, our EVs showed up – making BMW top of mind. Go ahead try for yourself, search for charging stations in Dubai.

1 Bronze Cannes Lion - 2024
3 Gold Dubai Lynx, 3 Bronze Dubai Lynx, 2 Shortlists Dubai Lynx - 2024